Monday, 21 November 2016

Study Task 4 - Images and Theory

Commodity Fetishism

In Karl Marx's critique of political economy, commodity fetishism is the perception of the social relationships involved in production, not as relationships among people, but as economic relationships among the money and commodities exchanged in market trade.

How this could link to my project - Consumerism and social media, how people are influenced to buy clothes, makeup, things to make them 'look their best', could also link to advertising.

Link to visual culture - Social Media, selfies and the want-now generation. Store products, advertising.

Images that relate - https://uk.pinterest.com/sw255328/pins/




Scopophilia

Sexual pleasure derived chiefly from watching others when they are naked or engaged in sexual activity; voyeurism.

How this could link to my project - Male gaze, how women are seen/ in society.

Link to visual culture - Porn, film, makeup ads, perfume advertising ,etc.

Images that relate - https://uk.pinterest.com/sw255328/pins/




Intertextuality

The relationship between texts, especially literary ones.

How this could link to my project - Triangulation,Terminology used to describe the sexes. 

Link to visual culture - Advertising, how words are used to label genders, etc.


Images that relate - https://uk.pinterest.com/sw255328/pins/



Metacommunication

Metacommunication is all the nonverbal cues (tone of voice, body language, gestures, facial expression, etc.) that carry meaning that either enhance or disallow what we say in words. There's a whole conversation going on beneath the surface.

How this could link to my project - The limitations of plastic surgery, changing your face. Body language, women and men. Expressions used in Advertising and promotion of products.

Link to visual culture - Hidden meanings within imagery, conversations amongst people about our society.


Images that relate - https://uk.pinterest.com/sw255328/pins/




  1. Reproduction
  1. 1.

    the action or process of copying something.

    "the cost of colour reproduction in publication is high"

    synonyms:copying, duplication, duplicating, replication, replicating
  2. 2.

    the production of offspring by a sexual or asexual process.

    "toads converge upon lakes and ponds intent on reproduction"



    1. Images that relate - https://uk.pinterest.com/sw255328/pins/







  3. How this could link to my project - The natural forms of human bodies and what makes us think of each gender in a certain way.

  4. Link to visual culture - Sex Sells! Advertising where sex is the theme of focus in order to sell a product, eg. perfume Ads.

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