Celebrity Endorsement - Anti-ageing
All the adverts I found below use a certain terminology to promote their products. Words like 'lift' are used throughout, which straight away has connotations to cosmetic surgery and 'face-lifts'. Doing this, the makeup brands are subtly claiming that these creams can achieve the same effects as a procedure.
Lancome Paris - Eye Cream
Helen Mirren - Anti-ageing Cream
Davina McCall - Anti-wrinkle Cream
Andie MacDowell - Anti-wrinkle Cream
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