http://en.ejo.ch/ethics-quality/tabloid-vs-broadsheet
'In the UK the three most popular daily papers are tabloids: the Sun with a circulation of 2,955,957, the Daily Mail with 2,096,074 and the Daily Mirror with 1,239,691, respectively. In comparison, the most popular UK quality newspapers, the Daily Telegraph and the Times, only boast circulations of 683,220 and 506,997. As Britain is usually considered exemplary concerning quality journalism due in part to the high reporting standards of the BBC, it’s interesting that tabloids shine this much brighter in the British media landscape.'
'As broadcasting companies provide reliable high quality news, tabloids are not required to do so and instead cover sports, scandals and humor, in addition to scrappy entertainment. The Daily Mirror carries more serious political news than the Sun but both papers focus on celebrity and human interest topics.'
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