Thursday 22 October 2015

Task 2 - To what extent does Advertising construct our Ideas of Gender?

‘Feminist Perspectives on Objectification’

http://www.artifaqs.co.uk/come-into-the-factories-poster-c2x8997174

 Tone of Voice
  • Formal

Key Points
  • Kant's view that sexuality is extremely problematic when outside of a monogamous marriage and contributes to the objectification of women.
  • Within Pornography there is gender inequality.
  • Women are more associated with their bodies than men, however men are becoming increasingly aware of the pressure to conform to the idea of masculinity.
  • Objectivity is about the ways in which the mind conforms to the world, this causes women to become submissive because of men's desires and beliefs.
  • Bauer explains that the feminist shift was related to objectification, how to understand the world and one's experience in it.
Key Quotes
  • '..sexual love makes of the loved person an Object of appetite; as soon as that appetite has been stilled, the person is cast aside as one casts away a lemon which has been sucked dry..' (Kant Lectures on Ethics)
  • 'She becomes something to be used by him, specifically, an object of his sexual use..' (MacKinnon 1987, on Pornography)
  • 'The increasing pressure on men to conform to unattainable standards of beauty is far from a sign of progress: it is, instead, a sign that the problem has grown' (Saul 2003)
  • 'Because the world is not infinitely malleable to our wants or needs, reasonable decision making will accommodate ‘how things are’..' (Haslanger 1993)
  • 'If the term ‘sexual objectification’ is critical in helping you make sense of the world as you see it, then, more or less, you will know sexual objectification when you see it..' (Bauer, forthcoming, part I)

Summary
 
The Stanford Encyclopedia of Philosophy’s article on ‘Feminist Perspectives on Objectification’ explores ways in which objectification, particularly of women, is depicted in society through promiscuous behaviour, pornography, physical appearance, worldviews and feminist movements.

Firstly, in Lectures of Ethics Kant explains that sex outside of a monogamous marriage contributes to Objectification of women as it promotes ‘an Object of appetite’ and once that appetite has been satisfied ‘the person is cast aside as one casts away a lemon that has been sucked dry.’
Similarly, in 1987 Mackinnon expressed the view that there is gender inequality within Pornography, that women become something to be used by a man ‘specifically, an object of his sexual abuse’.

Body image is another key point when it comes to the contribution to objectification within society. The article expresses that especially in western culture, people feel that they have to look a certain way to be accepted by others. Saul writes ‘The increasing pressure on men to conform to unattainable standards of beauty is far from a sign of progress’.

Furthermore, the view that Objectivity is about the ways in which the mind conforms to the way of the world is a valid point, historically this contributed to the submission of women to men because of their desires and beliefs. In 1993, Haslanger described the world as ‘not infinitely malleable to our wants or needs’ and ‘reasonable decision making will accommodate ‘how things are’.’ The shift in views came with the feminist movement and therefore some would argue this was related to objectification, how to understand the world and it’s experiences.

In conclusion, the article implies that Objectification is a difficult concept to define and much about how we treat one another. Hopefully, recent feminist work will lead to a more complete understanding of the topic and a change in perspective of society.

Thursday 15 October 2015

Session task

Discuss the role that Illustration can play during periods of political and/or social upheaval?


http://www.thetimes.co.uk/tto/multimedia/archive/00822/TMM27BROOKES19_a_a_822042b.jpg

For this task we were asked to go to the library and look up definitions, find two books that related to the topic of Social and Political upheaval and find a relevant image.

Definitions
Social - relating to society or its organisation.
Political - of or relating to the government or public affairs of a country.
Upheaval - a violent or sudden change or disruption to something.

Book 1 - 'When comics went to war' by Adam Riches

We found this image in particular to be very interesting in reference to the attitudes of the media and propaganda at the time of World War II. The hand drawn illustrations shown in the image are in a comic-book style, which would have been attractive to children.
There is a romanticised idea of war for those people at home who would not necessarily realise the brutality behind the image. Promotion of this idealistic view was a way of the media to feed unrealistic ideas of war to the public.










Book 2 - 'Media and Society' by Graeme Burton

We chose this book in order to gain more of an understanding of the function of the media and how it works within society.
Gaining an understanding of this first would be very helpful to be able to develop ideas on other aspects of this topic.


Wednesday 14 October 2015

Task 1

Image Analysis


The Uncle Sam Range (1876) Advertising Image by Schumacher and Ettlinger, New York


Empire Marketing board - 'East African Transport Old Style' and 'East African New Style' by Adrian Allinson, from the 'Colonial Progress Brings Home Prosperity' series of posters.


Both of these images centre around the theme of social hierarchy. Culturally, the images were expressing the view that White races are superior to Black races which is suggested within the composition.

Firstly, the 'Uncle Sam Range' advertising campaign features a group of upper class, well dressed American men sitting around a table in the centre of the image. The clock on the wall displays the year of America's independence (1786) and throughout the wallpaper, carpet, curtains and clothing a rather garish American flag is featured, implying a sense of how patriotic America was at this time. The poster would have been a mass-produced print and the font used is gold, clashing and over the top, indicating wealth.
Whilst the poster focuses on the White Americans in the centre of the image, the dark shadowy area shows a Black child cooking for them. This has been overlooked completely when it comes to the structure of the image and is very out of place. 

Although less flamboyant, these social themes are also depicted in the New style 'East African Transport' poster. The stance of the White British man indicates power and wealth. He is fully clothed, has a strong build and is the only person not doing work in the picture. The Black people in the image have almost no characteristics and have been drawn very similarly. This suggests that the audience of rich British people in the industry see there slaves as one entity and not as individual people. Certain stereotypes are still depicted in the Old style 'East African Transport' poster. However, there is more of a sense of community. Culturally, all the people are sharing the work load and walking together with their children.

At the time, the bridge advertised would have been seen as sophisticated and the cutting edge of technology. Technological advances can also be seen in the 'Uncle Sam Range' poster when claiming to 'feed the world' with their new top of the range cooker.
The role of women within in the images is to take a back seat, the men are in charge and hold all the power. In the first image, the woman is a housewife serving food to the men. Her role is to keep the men satisfied while they deal with the important matters. Similarly, in the Old style 'East African Transport' image the women also have to care for their families, however in the New style image the women are completely absent. This indicates a certain view on what was expected of women and what was seen as acceptable at this time.

In terms of politics, both images represent the need for power and an empire of some sort. With the 'Uncle Sam Range' this is the belief that America is superior which is shown in the stereotypical list of suggested foods for each individual country. Likewise, the second image hints at political and historical references as the British Empire was assisted by the exploitation of slaves, segregation of Black people and slave trade.
Both images highlight white supremacy, making racism acceptable in society and a tolerated part of culture in the western world at this time. 

Tuesday 6 October 2015

Preparatory Task

'If you don't know History, then you don't know anything. You are a leaf that doesn't know it's part of a tree'.

- Michael Crichton

Historical
  • Of or concerning History or past events 'historical evidence'.
  • Belonging to the past 'famous historical figures'. Synonyms: past, bygone, ancient, old, former, prior, from the past; literary of yore.
  • Set in the past.
http://weheartit.com/entry/group/19306048

Dan Hillier - Tentacled Victorian Illustration

http://www.independent.co.uk/news/world/world-history/this-is-the-first-ever-photograph-of-a-human-and-how-the-scene-it-was-taken-in-looks-today-9841706.html

The first ever photograph of a human. Daguerre's image of Boulevard du Temple, Paris, in 1838. Man having his shoes shined in bottom left.

'The further a society drifts from the truth, the more it will hate those that speak it'.

- George Orwell

Social
  • Relating to society or its organisation. Synonyms: communal, collective, public, civil.
  • Needing companionship and therefore best suited to living in a community.
  • An informal social gathering.
http://www.brwnpaperbag.com/page/9/

Fanny Blanc - Illustrations of adventure, intrigue and tragedy.

http://photography.nationalgeographic.com/photography/photo-of-the-day/bangladesh-hindu-festival/

Photograph by Syed Hassan of a Hindu Fasting Festival in Bangladesh.

'Technology is a useful servant but a dangerous master'.

- Christian Louis Lange

Technological
  • Relating to or using Technology 'the quickening pace of technological age'.
http://www.brwnpaperbag.com/page/12/

Daniel Shaffer - Digital freelance Illustrator.

http://photography.nationalgeographic.com/photography/photo-of-the-day/alma-array-yoder/

Photograph by Dave Yonder of ALMA. The world's largest and costliest ground-based telescope.

'Culture is the process by which a person becomes all that they were created capable of being'.

- Thomas Carlyle

Cultural
  • Relating to the ideas, customs and social behaviour of a society 'the cultural diversity of British society'. Synonyms: ethnic, racial, folk.
  • Relating to the arts and to intellectual achievements 'a cultural festival'.
http://www.brwnpaperbag.com/page/8/

Essi Kimpimäki - depicts journeys and architecture of different lands.

http://photography.nationalgeographic.com/photography/photo-of-the-day/wagenia-fishermen-maitre/

Photograph by Pascal Maitre of the congo river Wageria Fishermen.

'In Politics, nothing happens by accident. If it happens, you can bet it was planned that way'.

- Franklin D. Roosevelt

Political
  • Of or relating to the government or public affairs of a country 'a period of political and economic stability'. Synonyms: government, diplomatic.
http://thelastwordbooks.blogspot.co.uk/2010/12/young-adults-edge-chronicles-by-paul.html

Chris Riddell - Political cartoon for The Guardian.

http://www.ibtimes.co.uk/protestors-uk-gather-trafalgar-square-nhs-rally-1464326

Protestors in the UK gather in Trafalgar square in NHS rally - against coalition government's NHS policies.