https://www.creativereview.co.uk/tell-a-story-in-a-single-image/
Notes
Whether you’re sharing a meme with friends and family, or selecting a stock asset for your next creative project, there are more ways than ever to tell powerful stories with a single image. Emily Gosling examines the power of visual narrative
- 'A story must have a beginning, a middle, and an end. In literature, even non-linear narratives follow that format, albeit in a less simplistic way.'
- 'While that rule is all well and good for written or spoken tales, does it work when you’re telling a narrative visually? How do you tell a story in a single image?'
- 'When we send an emoji, or a response as a gif, we’re not simply sending an image, but a story.'
- 'Meme culture is a vast and ever expanding tool in our visual cultural lexicon. Again, that’s because even one image (with or without that omnipresent black edged, thick black all-caps type) can make us think of such specific people or situations, while resonating with so many of us at once.'
- 'Photography is a medium that has been concerned with narrative long before flippant memeification. It’s a natural human impulse, surely, to see an image and consider its ‘beginning’ and ‘end’? Consciously or not, we ponder not only what’s in the frame, but what’s outside of it.'
- David Campbell, director of communications at Amsterdam’s World Press Photo Foundation - 'In photography, narrative is related to the idea of context. No matter how complete or comprehensive a narrative appears it will always be the product of including some elements and excluding others. Inclusion/exclusion is part of what construction is all about, but knowing what is best included or excluded requires an understanding of context.'
- 'One of the best exemplars of narrative photography is Gregory Crewdson.'
- 'His work is often compared to that of the painter Edward Hopper; a master of visual storytelling and condensing seemingly complex tales into a single frame.'
- “It’s a limited story,” he told us in an interview earlier this year. “It’s very restricted to description, there’s no attempt at motivation or plot or backstory, and the reason for this is I want all that to remain a mystery. All my pictures are very evocative, they’re not direct, so I want it to be open-ended. I want them to remain a mystery in some way.” - Gregory Crewdson
- 'In a world where more imagery is available than ever before, and we are exposed to more messages than ever before, the skill of discovering and choosing the right image has never been more vital. As humans, we will always be profoundly moved by the power of a single image that invites us to construct our own story around it. The story starts with the right picture.'
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