Making women's underwear 'pretty' or 'sexy' - floral patterns.
Whilst experimenting in my sketchbook, I thought about the very notion of wearing 'sexy' underwear. Men don't really have much of an expectation to wear anything special, however women do - even if it's just to wear a bra and pants that match. There is such a range and even shops dedicated to women's underwear.
Ann Summers is probably the most well known shop of this kind in the UK. I had a look on their website to see what kind of imagery I could find. As I expected, women are the primary focus of the sales. The question that comes to mind for me is - Are these images a demonstration of empowerment of women, women controlling their own sexuality or just playing in to the hands of a patriarchal society?
In my opinion, I think to buy lingerie is an empowerment, presumably you wouldn't buy it if you didn't want to wear it. The problem within the fashion industry is that it tries to pressure people in to conforming to what they label as 'sexy'.
Looking through the site I came across some tip pages. It mentioned corsets which made me think about how long women have been changing their appearance, through fashion choices, stemming from the desires of men and what they find attractive. And in some cases, suffering in the process! I am sure corsets aren't much fun to wear at all.
No comments:
Post a Comment