http://notthere.noceilings.org/
I found this campaign whilst looking for gender equality campaigns, I thought it was a very clever use of existing powerful advertising/imagery.
What is the message?
The message of the campaign is that although progress has been made and we are hopefully heading towards a fairer/equitable society, we still have such a long way to go in regards to gender equality. It encourages people to be mindful of the issues people are still facing day-to-day.
Why is it so impactful?
Using imagery we all usually recognise and taking the figures away from it is a good way of catching our eye, making us stop and think.
What is the message?
The message of the campaign is that although progress has been made and we are hopefully heading towards a fairer/equitable society, we still have such a long way to go in regards to gender equality. It encourages people to be mindful of the issues people are still facing day-to-day.
Why is it so impactful?
Using imagery we all usually recognise and taking the figures away from it is a good way of catching our eye, making us stop and think.
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