Roland
Barthes' critical essay 'The Death of the Author' (1967) examines the
relationship between the author, the reader and the interpretation of
a text, but what does this mean in the context of a modernised
society?
Barthes
argues that when the author’s identity in regards to their body of
writing is lost, this is when the content can thrive in the hands of
the reader. 'Language knows a 'subject', not a 'person'' (pg.145),
and the removal of the 'person' can change the meaning of a text
instantly. However, in some cases the context of the author is
important to understanding the context of the work. Andy
Warhol’s Pop Art, for instance, was predominantly created using
images that already existed. His repetitive prints were based on
popular culture, events of the time and his own personal interests.
For example, Warhol's famous ‘Campbell's Soup Cans’ (1962) were a
reflection of his own routine and everyday life. To differentiate the
author and work as two separate entities in this case would take away
any possibility of understanding the original intended meaning behind
it, ‘the temporality is different’ (pg.145), leaving it open for
interpretation by the reader.
Arguably,
originality doesn't exist in regards to the identity of the author.
In ‘Consumerism is a way of life’, Steven Miles describes the
modern society as being ‘constituted in an artificial environment
surrounded by artificial objects and artificial ‘nature’’. With
this artificiality comes technology and social media. The use of
this, duplication of imagery and sharing features in particular can
completely eradicate the identity of an author, often the image/text
speaks for itself in this case. Similarly, Barthes describes the
author as 'a modern figure, a product of our society' (pg.142), which
suggests that in order for the piece of work to become timeless the
background of its origin must be lost. This loss of background
creates a freedom for the writing itself, the reader now has
ownership over it and can interpret it as he/she wills. In
contrast to this, although Warhol’s ‘Marilyn Diptych’ (1962)
can be seen as an iconic piece of work it was still very much
appropriated to the time of which it was produced, just four months
after Monroe’s suicide. If the same work had been produced today it
would not have had the same poignancy.
Ultimately, Barthes expresses the point that in order for the reader to gain everything that he/she possibly can from a text, the author and context must be forgotten. In other words 'the birth of the reader must be at the cost of the death of the author' (pg.148).
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