Task 4

Triangulation

On the one hand, large corporate companies have a huge influence over the restrictions on creative practice. 'Fuck Committees' (Kalman 1998) comments on the 'struggle between individuals with jagged passion in their work and today’s faceless corporate committees, which claim to understand the needs of the mass audience..' which indicates that there is a want for artists' to be explorative and experimental in their own personal work, but sometimes this is not possible. People have to earn a living so sometimes have to sacrifice certain elements of what they want to do for things they need to do to survive. On the other hand, there is the argument that this is not a good enough excuse, 'First Things First' (Garland 1964) argues that the creativity can be '..wasted on these trivial purposes which contribute little or nothing to our national prosperity..', arguably the original intentions of an artist is to explore their own passions and influence others on a deeper level. In the latter version of the manifesto (Adbusters 2000), more recent amenities are mentioned which highlight the things that we find to be the most pointless and/or unethical ‘…cigarettes, credit cards, sneakers, butt toners, light beer, heavy-duty recreational vehicles.’ This suggests that although creatives have opportunities to associate themselves and engage with many different types of advertising/products, there is an issue with morality that needs to be explored in doing so.